In the summer of 2022, I worked as the UX designer for Red Thread Dating. At the time, Red Thread Dating was exploring the world around online dating, outside of just individuals looking for a hook-up or a relationship. I was brought on as the sole UX designer and it was my responsibility to conduct the user research, ideate potential solutions, and provide a prototype for demonstration.
The world of online dating is already a fairly saturated one so I wanted to narrow my focus by establishing some research goals. Red Thread Dating was already trying to tackle the problem of matchmaking so I knew I had a few questions I wanted to find answers to through market and user research.
I conducted five interviews with men and women of varied sexual orientations and relationship statuses in order to get a diverse pool of participants. After conducting the interviews, I was able to organize their responses and sort them into common themes.
Personas are a great tool to use to better visualize who I should be designing for. I synthesized the responses of our interview participants to create three personas that represent the potential users of the product:
